Austin Brewery Tour Planning

Brewery Tour Austin

Brewery Tour Austin

One of the largest growing niches within the travel industry is the brewery tour. And if you are lucky enough to live in the Austin area, you are at the epicenter for some of the best microbreweries in the country.

The brewing industry in our area is thriving, and there are plenty of companies that offer cookie-cutter tours that claim will give you an overview of breweries in our area. Instead of relying on what your tour guide was paid to promote, why not create your own Austin microbrewery tour?

Here are some tips on how to organize a brewery trip to Central Texas. Don’t let others dictate your stops and length of time at each brewery but instead plan your own custom tour. The only professional you need when organizing a brewery tour is a professional driver.

Pick your stops

You can’t drink beer from sun up to sundown. You could, but then you wouldn’t be on a brewery tour, you would be on a party bus. To get the most out of the trip, pick no more than three or four breweries to visit in one day. After visiting three or four breweries, your taste buds will be on overload, and everything will start tasting like PBR.

If you live in the area, you probably already have tasted some of our local ale. When scheduling a tour, why not go to one or two places that you are already familiar with, and then go to one or two places no one in your party has visited before?

In the Austin area, you could consider starting north of the city by visiting Cedar Park’s Whitestone Brewery or the Bluebonnet Beer Company in Round Rock. Stop for a meal in one of our award-winning restaurants, and then continue your journey to Save the World Brewing Company in Marble Falls or Infamous Brewing Company out by Lake Travis.  While you’re out by the lake, you might want to stop in at Oasis Texas Brewing Company or head back into the city to the Flying Man Brewing Co.

As mentioned earlier, one of the best things you will do when scheduling a microbrewery tour is to hire a professional driver. Let your driver come up with the most efficient route based on traffic, construction, and location of the breweries. If you are a control freak, you may want to check out HopPlotter, an app that helps you plan brewery tours and pub crawl.

Pick your peeps

Who are you going to invite on your brewery tour? Is this the perfect dude date for your old fraternity brothers? Would you perfectly-planned tour turn into a drunken brawl when old rivalries awaken?

Is this an event for your office pals that you meet for an occasional happy hour after work?

Is this something you want to share with your neighborhood friends? Instead of talking about beer while standing at the end of your driveway, maybe you want to leave your neighborhood and experience what tourists enjoy who come into Austin from out of state?

Pick a Theme

I know what you are thinking. You probably think that your brewery tour’s theme should be “beer.” While this is accurate, it is not necessarily creative. Pick an era and have people dress from a particular decade. Create a playlist to listen to as you travel to each destination.

Have a t-shirt with the list of breweries you visited. Leave room on your t-shirt so you can add to the list when you plan future trips.

Pick a charity to support. Perhaps one of your friends is fighting cancer. Collect additional funds from each person to purchase restaurant gift cards for your ailing friend’s family.

Try to support local merchants when planning your event. Direct your friends to local costume shops. Visit local eateries. Listen to Austin musicians while you are on the road.


One of the most important decisions you need to make when planning a brewery tour is to schedule your transportation. Once you have determined your guest list, reach out to Tour Austin as they will be able to accommodate any sized group. Their professional drivers will plan the route, maneuver through Texas-sized traffic, and worry about parking.


Organizing an event can be time-consuming, but on the day of your brewery tour, you can sit back and relax knowing that you made a memorable day for you and your friends.

Contact us today to set up your tour!

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